![]() ![]() There, I need to look up Sverige/Sweden on the list of countries to get to the Swedish landing page. ![]() ![]() To find the H&M website, we’ll start by googling “HM.”Īlternatively, we can scroll over to “hm.se” (in Sweden):īut what happens when you go to hm.se? You’re redirected to. The customer’s journey How to starta a streamline journey to purchases Swedish clothing giant H&M has poured millions into e-commerce strategy to increase profitability in the long term – but how well is it working? We’ve made a quick analysis and looked more closely at the outcome of their investment. An ecommerce checkout failure and how to solve it. ![]()
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June 2023
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